Three Steps to Communicating More Effectively About COVID-19
Qrowd.ideas Three steps to communicating more effectively about COVID-19 What is COVID-19? COVID-19 is the disease caused by the coronavirus previously known as 2019-nCoV. Coronaviruses are a family of viruses that can cause illness ranging from the common cold, to a more serious lung infections like pneumonia. In late 2019, a new coronavirus strain was […]Read more
Communication Field Guide: What Happened to Marcomm?
Qrowd.ideas Communication field guide: what happened to marcomm? So far, all of what we’ve talked about under marketing communication can be used to sell a product in a promotional way. The promotional approach is one approach to marketing communication and it was the most commonly-used one for a long time. However, when brands started to […]Read more
Communication Field Guide: External Communication – How Does Marcomm Work?
Qrowd.ideas Communication field guide: How does marcomm work? In practice, marketing communication covers a broad range of elements and approaches. Branding Branding is an element that unifies marketing communication. When we refer to branding, we are talking about a process in which an organisation decides what it stands for (i.e. brand values), and how it […]Read more
Communication Field Guide: What is Marketing Communication?
Qrowd.ideas Communication field guide: what is marketing communication? We come to the huge area of marketing communication, often abbreviated ‘marcomm’. It’s a combination of two concepts: marketing, and communication. Let’s look at marketing first. The classical approach to marketing is about creating and selling products and services with the customer in mind, for the purpose […]Read more
Communication Field Guide: Understanding Corporate Communications and PR
Qrowd.ideas Communication field guide: understanding corporate communications and PR We saw the term corporate communications used earlier in relation to internal communication, but a lot of the time, corporate communications and Public Relations (PR) are outward-looking. They are often grouped together, and here’s what they do. What do PR people do? PR people have traditionally […]Read more
Communication Field Guide: Communication in Recruitment, Customer Service, and Sales
Qrowd.ideas Communication field guide: communication in recruitment, customer service, and sales External communication is about what the organisation says to people who are outside the organisation. This is a big one. So let’s look at the categories into which external communication has traditionally been divided, and look at them in turn. Later, we’ll think about […]Read more
Communication Field Guide: Internal Communication
Qrowd.ideas Communication field guide: internal communication When we talk about ‘industry’, we’re basically referring to professional job scopes that require communication in a significant and formalised manner. Everyone needs to communicate of course, but there are certain roles in which the need is more formalised than others. In a business or organisational context, this ‘professional’ […]Read more
Communication Field Guide: Why Communicate?
Qrowd.ideas Communication field guide: why communicate? We’re not just selling ‘things’, as in products or commodities like toothpaste, cars, computers, or jewellery. We could also be selling services or amenities, like selling hotel rooms to families, selling cleaning services to building managers, selling internet security solutions to multinational corporations, or selling the use of a […]Read more
Arts Communication Series: Part Three — Strategies
Qrowd.ideas Arts communication series part 3: strategies What is the role of the arts communicator? How do we get audiences to step into concert halls or sign up for a talk by a writer? If art defamiliarises the everyday, arts communicators don’t just re-familiarise things, but instead draw out the beauty, confusion, and even anxiety […]Read more
Arts Communication Series: Part One — Opportunities.
Qrowd.ideas Arts communication series part 1: opportunities Content is the only mediating entity between ourselves and our audiences. If we want to spark action — real, sustainable action, not action based on discounts and freebies — we need to tell the stories that make people want to listen, and share. Before our audiences step in […]Read more